Albert Hammond Jr – ‘100-99’ — When The Horn Blows

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‘100-99’ is the first installation of Albert Hammond Jr’s upcoming ‘Melodies on Hiatus’ EP, and it’s dizzying.

Albert Hammond Jr. was the cornerstone of the alternate 00s in the 2010s and remains relevant in 2023. His new single ‘100-99’ starts off with his usual style: catchy drum beat, bare-eyed vocals and annoying melody, but slowly turns into a Gorillaz-style rap-rock track.

In the first half of the song, we are faced with a Hammond Jr. short novel – a monologue about an object of his desire and his complex feelings about himself. The vocals are hopeless and catchy, and there’s a music video to match. The video is the first part of the visual story of “Melodies on Hiatus” and the next four accompany the remaining eighteen tracks on the album. The video depicts a sort of brooding house party with gothic fashion and weird looks. The video ends with a woman emptying a safe of cash, sparking curiosity for the next installment of this story.

The second half of the song is just as engaging as the first, with GoldLink’s suspenseful rap verse adding to the tension of the song. GoldLink gives the song a rustic feel by telling her ex, “If you were a car, I’d hit you against the wall”. Hammond Jr stated that “I grew up listening to ’90s hip-hop and I will always lean towards melodic hooks in songs” and that is why the alternative indie and rap worlds now collide. Hammond Jr. excels at merging both genres on ‘100-99’ and I’m sure this single is the start of many new, exciting tracks.

“Melodies on Hiatus” will be released on June 23, 2023 and will be Hammond Jr’s first solo album since 2018.

by words Megan Budgen

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