At a time when more than 120,000 songs are uploaded to streaming services every day and artists are constantly looking for ways to stand out, Alex Cooper‘s “Call Her Daddy” podcast, available exclusively on Spotify, has seen a huge spike in streams – at least on Spotify, the world’s largest paid streaming service.
According to data provided by Spotify, within 48 hours of their guest appearance on the show, Anitta’s streams increased by 155%, Madison Beer’s streams increased by 130%, and even established artists like John Legend and John Mayer saw increases of 200 and 350%. %, respectively.
The show was the most popular podcast worldwide on Spotify Wrapped for 2022 – behind of course the ever-popular Joe Rogan.
Cooper says, “When I sit down with an artist, it’s all about getting to know the person behind the fame and the music. I am not content with questions such as what is their favorite song on the album or which is the most fun song to sing. I dive deep into their lives and uncover the experiences that have shaped their music and identities. As a result, fans are not only falling in love with the artist, but also discovering new music they might have otherwise missed. It’s incredible to witness fans rekindle their love for the artist and their old songs in a whole new light.”
Joe Hadley, Spotify’s head of global artist partnerships and audience, said: “It’s exciting to see the strong streams that artists get after appearing on ‘Call Her Daddy.’ Spotify always wants to give artists a lot of ways to promote their music and connect with their fans. It’s a great example of how the company continues to be a leader in audio and how artists and listeners alike benefit from having all their favorite content in one spot.”