andrea ganisThe legendary head of promotion at Atlantic Records announced his departure from the company after 43 years in a message to staff today, featured below.
He started out as a secretary at the company in 1980, became department head, and eventually rose so high that they coined the title of head of promotion for him. inside 2020 interview with Variation Looking back on his career, he said, “My early years started with the Rolling Stones, Bette Midler, Abba, AC/DC, Led Zeppelin, Genesis, Phil Collins, U2, Stevie Nicks and many more. I forgot I was promoted until I heard them in a store and ‘I tried that record!’ until you say it,” she laughed.
“There are so many artists I’m lucky to be associated with, and I love cracking so many different genres of music,” he continued, starting the long list of INXS, Stone Temple Pilots, Hootie and the Blowfish, Jewel. , Matchbox 20, Skid Row, Brandy, Kid Rock, Tori Amos, En Vogue, Aaliyah, “and of course our current super-talls Bruno Mars, Ed Sheeran, Cardi B, Coldplay, Lizzo.”
His message is below:
Malcolm Gladwell and his 10,000 hours have no value on me, including 15,877 days on the Atlantic, 2,262 added dates.
So yeah, it’s time for me to say goodbye to you all for now. After 43 years on the Atlantic, I can truly say that I had the greatest trip of all time. Each era had its own magic, and while the work was hard, it was also incredibly exciting, tremendously rewarding, and pretty spectacular in every way—an understatement if there was one.
I was one of the original glass ceiling girls who started out as a secretary (yes, we were called that) and went all the way to head of promotion – not bad for a girl who went to college with the biggest record collection. 4 years later and even bigger!
Like all of you, I started out with a great love of music. Ironically, how I was exposed to this became my lifelong career – through the radio….. WNEW, WLIR and WHFS were responsible for my early musical discoveries. Whatever I heard, I usually buy. In middle and high school, I used to buy my albums at Korvettes, a discount store near where I grew up; They knew me by name, and I was hungry for all kinds of music like clockwork every week. BTW, it was three for $10 back then, and I continued these purchases during my college days in Washington DC, negotiating for the same price – ah, promotion is already in my blood!
I was lucky enough to grow up in an age of music that was different in every way. FM radio was free-form and did not search for additional information. Despite the absence of social media and the fact that bands were much more mysterious back then, I was completely immersed in music and culture, enriched by radio, word of mouth, concerts and clubs, Rolling Stone magazine, conversations with record store staff, and whatever else I could get. . from other members of my music community. And the best part was that the music scene was full of bands whose work was not only unique but recognizable from the first note. Like you, I was addicted to all of them.
I couldn’t believe the chance to get a job at the mighty Atlantic Records led by the legendary Ahmet Ertegun. I started in January 1980, and thanks to his and Jerry Wexler’s unmatched A&R acumen, I’ve worked with many of the greatest artists on the planet and helped them reach even greater heights. Working with baby bands and emerging artists brought their own joys and helped them achieve their own dreams, especially as they reached new heights. I found them all incredibly inspiring and still do – so many songs that I hear will always excite me and I can say, “I worked on that record.”
And even now, years later, the joy of hearing the song on the radio for the first time brings me to tears… it will last forever and knowing how much effort went into creating that moment makes it even more special. . Seeing any performance we’re a part of in any arena will definitely make me cry, especially when the fans are saying every word.
I offer my endless thanks [Atlantic’s longtime chiefs Julie Greenwald and Craig Kallman] who continues to lead with his intelligence, vision, honesty and heart. They lead by example and continue to have the courage to take risks. Always shout at my mentor, [longtime Atlantic CEO] Doug Morris who believed in me and saw the potential of what I could be.
Which brings me to introduce a country I love. I was a solid athlete in my developmental years and it taught me the importance of teamwork, I swear a lesson is one of the biggest keys to success… yes, a village indeed. So being given the opportunity from a young team member to lead the greatest squad in existence has been a dream come true since I’ve been around.
I’ve worked with so many wonderful, smart, talented people on the recording, radio and management side over all these years, and I thank each and every one of you for helping me learn and grow – I hope I have done the same for you.
To my current team – my colleagues but better yet, wonderful friends for a lifetime, I can’t begin to express the love and respect I have for each and every one of you – we’ve changed the culture one by one! You are all warriors and you are the best way to get the job done.
It has been an honor and a privilege to carry the Atlantic Records promotion torch. We’re the resourceful, smart, strategic, creative, say-a-thon type of team, and we’ve always taken the time to laugh, even at our own expense. Keep turning nos into yess, stay passionate and know that you have it in the hardest of times.
Let’s run for a long time—