great time to be featherweightThe Guadalajara native has seen his work in music come to life in recent months – even being translated into the US, his name has been added to several monumental landmarks and historical measures.
His collaboration with Eslabon Armado, a corridor called “Ella Baila Sola” with trumpet accompaniment, hit number 10 It’s on Billboard’s Hot 100, including all genres, with over 24 million streams. It is the highest charting single in the history of the genre and the third all-Spanish song to hit the top 10 this year.
Pluma’s target audience has also expanded globally. She is the number 5 most listened artist in the world. spotify with six songs topping the platform’s Top 50 Global chart. On the list, “Ella Baila Sola” ranks 2nd, while Peso Pluma’s Yng Lvcas’s “La Bebe” remix is 3rd.
This morning he announced the launch of his own independent label, Double P Records, where he will serve as CEO and head of A&R, a subdivision of his parent company Prajin Records. “Peso is an incredible artist and I’ve witnessed him writing and producing in the studio over many years,” said George Prajin, president of Prajin Records. “I always knew he would be an excellent manager and I want to do everything I can to support him on this new journey.”
He’ll be embarking on his first US tour later this year and touring more than 20 cities across the country – a “mind-blowing” feat for the young musician who has recently focused solely on captivating the border states.
“We have an appointment in Brooklyn, in Atlanta… most tickets sell out within the first few minutes we have them on the market,” he says. Variation. “It feels incredible because we want to eventually stop calling music ‘regional Mexican’ because it’s no longer regional. This is global, this is Mexican music and for the world.”
Variation caught the rise Latin music star to ponder over career milestones, many of which have occurred in the past few months. From playing her first (sold-out) show in the US to holding her first festival at Coachella, Featherweight outlines her journey so far and opens up about her plans to bring all of Mexico with her next, wherever she goes.
How has life been for you these days? Where in the world do you spend most of your time?
We spent a lot of time in the USA and that was great because I was always so well received here. It feels like people are waiting to see me and the fan base is growing huge here and look and fast – but not something I would say surprises me as I know where the project is going. I always knew we had something special, and I think the people on my team—everyone in Prajin [Records] to people who travel everywhere with me – we’ve done that very well.
When did you start to realize that you have a talent for music, especially for this genre that younger generations had not touched before this decade?
It all happened at the same time. I think I was 13-14 years old when I realized that what I wanted to do was to devote myself to music, but I was not imagining myself as a singer. I wanted to devote myself to music in any field. As an engineer, whether in production or in the studio, I wanted to devote myself to music because that was my biggest passion. Later I realized that I have the facility to do many things.
I didn’t know what a producer was, but halfway through my music I realized that I was learning to produce my own products. I worked with producers like my cousin Tito Laija, who later became a composer. Then came Iván Leal, who helped us give the group a color, an identity.
The first person to discover me was his brother Arminio Morales. [Jessie Morales] the Sierra Original. When [Arminio] He found me, took me under his wing, and gave me advice on what to do. This led to our partnership with Prajin and the rest is history. From the producers to myself and everyone else on the Featherweight project, I think we know very well how to handle ourselves – we know what works for us.
You said you knew your voice was the most appropriate. Mexican musicbut your influence is much wider.
I attended a high school in San Antonio, Texas, where there is a large Chicanos community, so it was easy for me to integrate into both the American community and Mexico. I’ve always listened to reggaeton, hip-hop and rap, but I realized that my voice was made for singing in the hallways because I could hear them playing in the family all the time. My family listens to this genre, and I’ve noticed that the more I sing, the more my voice shines there than in other genres.
I’ve always loved Drake, he’s my best artist – I also love The Weeknd, 21 Savage, Post Malone, Suicideboys and Shoreline Mafia. My taste and music reflect that I grew up on both sides of the border. I take my favorite things and mix them into one project, and I think that’s the beauty of the music we make.
Your and Eslabon Armado’s “Ella Baila Sola” was the first song to hit the top 10 in Mexican music history, and it’s just one of several benchmarks used to prove the genre’s overall appeal. How do you begin to explain how this happened?
I think it has a lot to do with who you portray yourself as. My listeners see themselves in me, they feel the music, and what you see is what you get. I’ve never been one to shy away from anything. I’m crazy and people love it.
I am also conscious of being a trend. Even in football there is a term melon – someone wearing the jersey of the winning team at the time. There are many ensembles within this musical style – reclining corridors [a trap-infused sub-genre] to what we are doing now. But I connect with people who message me, with people who have supported me from the beginning because I have 1,000 listeners. They are there and they continue to be and they continue to support and that is very real to me.
Much of my success has been based on sacrifice, discipline, and keeping my foot on the gas pedal. This type of fraud mentality is ingrained in me, and I think, because we come from this type, this discipline is our strength. We love to work, we love to be in the studio, and we love to keep doing new things because we know that music is consumed fast these days – it’s not a loss for me.
Much of your success has come from your collaborations and singles with artists in and around you. What can you tell us about your own album on the way?
We’ve been working on the album for a year and I’ve been producing it for a while. An album of almost all Mexican music available. We have plans to release it later this summer, and I’m also working on releasing some singles in the urban space very, very soon.
You just released a new single and there are also music videos for almost every song you’ve been featured in – are you writing and producing on the road now more than ever?
Yes. I hardly have time to go into a real studio anymore because I have wandered all over the place but there are times when I run away for days in a row. I was in the studio with Eladio Carrión and we bank songs the other day. Yesterday I made five songs, today I’m adding three more. I always carry my home studio with me, but it’s not the same as being in the studio and recording with ease.
How was the reaction you got at Coachella as Becky G’s surprise guest?
It was incredible – all these people freaked out when Becky mentioned my name, and I was surprised by the audience’s reaction. I’ve never played a festival in my life and Coachella was the first of my career.
It was unlike anything I’ve ever experienced in my life because it’s not just any festival. It’s a truly global stage, so it was memorable, and seeing the reactions from the audience kept me motivated so we can come back next year and invite more. the race.
naturallyThere was a lot of chatter about you and Bad Bunny interacting at the festival..
I met and talked to him for a few minutes and we did what we needed to talk about. This will stay between us – but we shook hands, hugged and were able to talk. He is incredibly mature and kind and understood everything I wanted to tell him – there are really only good things to say about him and I have so much admiration and respect for him.
The internet was fast for the two of you to turn against each other – is that kind of pressure something that gives you weight or influences your music making?
[Pointing to the tattoo on his chest] This was my first tattoo, it says “All Eyes On Me”, a Tupac [reference]. When I understood, I knew it would be like a conviction, a foreshadowing. I definitely feel a lot of eyes on me but the important thing is to focus. I am not interested in gossip or influence, I plan to speak through my music.
You also played your first US show at the Toyota Center in Ontario – you had some really emotional moments on stage. What do you remember from that night or was it all an adrenaline-filled blur?
I wanted to cry all night. Less than a year ago, my close friend Luis R. Conríquez played there and invited me. I said I was watching him and I was like, ‘When is this going to happen to me? Hopefully, I’ll get there in five or six years.’ My show there sold out in a matter of hours… and lasted less than a year.
To be honest, I will always be very grateful [Conríquez]was the first artist to trust me to collaborate. He didn’t charge me a single charge. weight collaborating, which is normal in the music industry. When I contacted Luis he was one of the people who started inviting me to his events, the first arena shows, and that definitely motivated me to do the same.
Were there any other collaboration requests or invitations that excited or perhaps surprised you?
Yes, I find it crazy that they call me to go to Tomorrowland, various other festivals that Mexican artists like me are not used to attending. I think this is the best thing to come out of all this… I share the same ideology as Chicharito. achieve something.” So, I think you should inject this into the new talent that’s flowing and say, “You see I’m here, you can do it too.”
This interview has been summarized and edited for clarity.