Lex Borrero And Tommy Mottola‘S Intertain Studios entered into a new multi-year partnership with Audio Up Media to develop and acquire original content. Under the new deal, Ntertain will offer a wide variety of original Latin podcast programming, along with music, TV and film development extensions.
“Our goal is to be a one-stop shop for any Latino talent who wants to develop a podcast and use their IP for additional transmedia opportunities. This initiative allows us to continue to reshape the face of Latin content as we continue to impress with our creativity.”
Today, the company is simultaneously announcing several of its first projects, including a kid-friendly series featuring original music by reggaeton artists, and another series called “Anthem.”” It brings professional athletes together with their favorite artists and helps them create their marching music on the field.
Intertain and Audio Up are also working on a scripted thriller called “The End of the World”, a retelling of Orson Welles’ infamous “War of the Worlds” radio broadcast. The original series will be developed for both podcast and streaming at the same time.
Audio Up CEO “I am so excited about this partnership, they are the best at what they do” Jared Gutstadt adds. “We have a wide variety of ideas, but I’m particularly excited about our format called Anthems. This will be game-changing for music discovery and brands in all these projects. Having worked before in the sports world, I know there is room for this in non-traditional brand advertising and the media.”
Gutstadt’s previous work includes writing songs for the Miami Marlins with DJ Khaled and Nicky Jam, composing a Fox Sports theme with Lil Wayne, a UFC anthem with G-Eazy, and a song with Steven Tyler for Pro Bull Riding.
Ntertain Studios was founded in March 2021 by Borrero, whose presence in the Latin entertainment industry also includes the label Neon16, home to top artists and producers Tainy, Yandel and Alvaro Diaz, to name a few. Last year, Ntertain premiered several shows, including the company’s debut on Disney+, “Los Montaner,” and Spanish talent show La Firma.
“I think for a long time in Hollywood, which is part of the growth of any industry, you had your standard cliché Latin. There is a huge gap and we are starting to see more and more of it being filled,” said Borrero. Variation last summer. “As soon as I had an opportunity to tell a story that would have an impact in the visual and production world, I felt like I would go after it.”