#NewMusic was created as a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite tracks. The hub will showcase new music content from artists on TikTok in one place, including early previews and music still in development. The Jonas Brothers, Miguel and Horan are the featured artists at the centre.
The Jonas Brothers have been trending on TikTok lately with their new album “The Album” and single “Waffle House”. RnB superstar Miguel got buzz on TikTok with the revival of his 2011 hit “Sure Thing,” and to celebrate this hub, the musician created a TikTok following his new track “Give It To Me.” Horan, who rose to fame as part of boy band One Direction, has released a video for his new song “Meltdown”.
Jonas Brothers said: “It was great to see people from all over the world creating content with our music. TikTok allows us to connect with our fans and reach new fans in an exciting way.”
Horan added, “I’m using #NewMusic to preview songs from my upcoming album ‘The Show’, including my new single ‘Meltdown’. I love using the Stitch & Duet feature to interact with the fans and always have fun with the filters. It’s really great to see all the talent in the app with fan art, covers, and fan-written lines in #OpenVerse challenges before the song even comes out.”
Paul Hourican, global head of music content and partnerships at TikTok, said: “We’re excited to launch the #NewMusic Hub, which celebrates and supports artists of all genres, from up-and-coming talent to international superstars. TikTok offers artists who want to preview their latest work and music fans who want to discover new music. and this new feature will give artists a new way to connect with our global community, offering an exciting opportunity to inspire artist creativity, build connections and foster a diverse music landscape that embraces the unique talents and passions of artists and fans worldwide. ”