Run by CJ ENM, KCON LA is a fan and South Korean cultural festival featuring K-Pop concerts at the Los Angeles Convention Center and Crypto.com Arena from August 18-20. The partnership with iHeart Media, the nation’s largest radio station owner, highlights the mainstream growth of K-Pop and Korean culture, especially in Los Angeles.
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“Partnering with iHeartMedia Los Angeles will enable us to provide a truly memorable experience to K-pop fans, both existing and new,” said Steve Chung, co-CEO of CJ ENM America. “Together, we combine the best of both worlds with our expertise in delivering the K-culture experience and iHeartMedia’s unique experience of reaching, impacting and interacting with fans in unique and creative ways. We look forward to this being the start of a long-term relationship.”
KCON LA began in 2012 and has continued to exist as one of the largest K-pop and K-culture celebrations in the world. in 2022 The event returned to face-to-face programming and attracted over 90,000 attendees.
iHeartMedia, Inc. “KCON LA has quickly become an unmissable event in Southern California,” said department chair Kevin LeGrett. “IHeartMedia Los Angeles is excited about this new marketing and promotional partnership. Our audio, promotional and digital ecosystem will further mobilize KCON LA’s huge, loyal and passionate fan base that actively supports businesses that support the K-pop movement. Powered by iHeartMedia LA’s multiplatforms, we will design sponsor campaigns and deliver results for an amazing KCON LA experience.”
WITH Crypto.com has not yet announced the artists and band line-ups that will take to the Arena stage. The event is hosted by Samsung Galaxy.
“We are delighted to have iHeartMedia join KCON as one of our partners, especially at an exciting time when Korean entertainment is evolving globally,” said Kim Hyun-Soo, head of CJ ENM’s live entertainment business. “Celebrating the 11th anniversary of our first event in the US, KCON has become the signature festival for experiencing all things K culture, and this partnership with iHeartMedia will help us further expand our reach as we strive to deliver an upgraded KCON experience each year.”