Moneybagg Yo Talks About ‘Hard To Love’ And Gets Lil Wayne Do A Verse


leak me money He’s poised to become the next king of the South. His face is glued to four different Rap Snacks flavors, he owns his own VIOR alkaline water line and runs his own record label, Bread Gang Entertainment.

The 31-year-old Memphis-born rapper, whose new mixtape “Hard to Love” is out today, still remembers the rush of releasing his first mixtape, “From Da Block 2 Da Booth” in 2012.

“We were burning my CDs,” Moneybagg (real name: DeMario DeWayne White Jr.) recalls. “We were handing them out and getting posters, sweaters, and anything else we thought would set the stage.” Growing up in Juvenile and Three 6 Mafia, ‘Bagg looked to ’90s hip-hop royalty to develop his own ambitions as an entrepreneur.

Eleven years later, ‘Bagg still has that strong work ethic, inspired by 50 Cent’s partnership with Vitaminwater and its $100 million acquisition, and the Cash Money empire of Birdman and Slim Williams.

“I honestly thought this was rap’s starter kit,” he shrugged. She went from sleeping on floors covered in folded sheets and pillows to having faith in singing her line about Moneybagg’s to Lil Wayne. “Wockesha” remix It had to be re-registered.

“I don’t know if anyone has told Wayne this before,” she chuckles, “but he actually wrote a verse before that, and I said, ‘Come back for me.’ He did it and it sounded like we heard it—very difficult. How serious is that about it? It lets you know that I am.”

Moneybagg has been relatively quiet since his last feature project, “A Gangster’s Pain.” Still mourning the death of a friend and Bread Gang Entertainment signer, Nuski, Moneybagg explains the comforting nature of his new mixtape. “This project that is hard to love; is more vulnerable. I’m taking my fans in. That’s what I’ve been through for the last two years.

“This is a Heartless edition, [which is] one of my first mixtape series,” he continues. “I’m hard to love. I have trust issues, I’ve been through a lot, I’ve had a lot of ups and downs. But on another scale, it’s hard to love people who come in with bad intentions.”

The word ‘heartless’ is written above ‘Bagg’s forehead, and an image of a broken heart sits under the arch of his left eye. It’s both a warning and a callous neutrality, the moody baritone humming in love songs and bouncing off the 808s and 90’s, sample translations from OutKast’s “Jazzy Belle”.

With “Hard to Love”, her first “Heartless” project in a little over four years, “I made sure to tag her that way,” she explains. [because] It’s trapped when you hear the music here, it’s still big and full, but it’s like, ‘Okay, this is the first ‘Bagg’ we had.

At the height of the pandemic, Moneybagg Yo’s popularity had gone from being a mere Tennessee talent to an internet sensation with its “viral success.the amount in question,” and her Remix featuring City Girls. The song, now triple platinum, created one of the first cultural moments of quarantine. Hundreds of thousands of TikTok use an audio excerpt from that song, and the phrase is still used in public today. Moneybagg Yo’s 2021 hit “Said Sum” facilitated the success, “wockeshaShe showcases her addictive relationship with Wokhardt syrup as a toxic love affair she can’t leave alone.

He also decided it was time to finally withdraw from his secret stash of regional hits. “‘ocean spray’ it was actually leaked four or five years ago,” he says. “Memphis and tri-states know that, but it’s bigger than that. I took that song, updated it, came up with a super hardcore video and laid it out. For my new fanbase who learned this about me through ‘Said Sum’ and ‘Wockesha’ and all that I did.”

Moneybagg Yo has learned patience and strategy by working with Yo Gotti since signing to Collective Music Group (CMG The Label) in 2016. blames Taylor Swift for mixtape delay‘Bagg blocked the release of the project for more than six months due to liquidation issues.

“There’s a sample on ‘No Show,’ one of my favorite recordings, and I need it,” he says. “The last time I had this incident was ‘Wockesha.’ ‘Wockesha’ was hard to clear and I was like, ‘Why don’t we just release the album and let ‘Wockesha catch up?’ I stood on it and said no – and look, this is the biggest song of my career.

Despite this, Moneybagg Yo does not have all the time in the world. Despite the silence from his diamond-encrusted watch, he can clearly hear the ticks ringing inaudibly in his head. The idea of ​​taking a break seems ridiculous to him: “I need a clone or something,” he says. “I am really a workaholic. 24/7.”

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