Pharrell’s Ice Cream Brand to Launch Doodles Collaboration


Pharrell‘s Icecream brand and web3 company Doodles have teamed up for a special capsule collection to be released during the “Happy” singer’s celebration of “Happy”. something in the water music festival.

The series airs April 28-30 in Pharrell’s hometown of Virginia Beach, Va. Variation may report exclusively. A portion of the proceeds will benefit Pharrell’s nonprofit education yellow.

Items in the Icecream-Doodles collaboration include a skateboard designed by Doodles artist Burnt Toast, a hat, shorts, hoodies, t-shirts and a beach towel. Pharrell became chief brand officer of Doodles in June 2022.

“We’re excited to be working with Pharrell’s iconic skateboard brand Icecream on our first pop-up collaboration at the Something in the Water Festival,” Brandon Rosenblatt, Doodles’ head of brand partnerships, said on Thursday morning. “This collection marks an important first step in our collaborations and ready-to-wear journey. As Doodles expands into the lifestyle vertical, expect to see more partnerships like this one.”

Something from Water’s cast, Arcade Fire, Coi Leray, Grace Jones, Jonas Brothers, Latto, Lil Wayne, Maren Morris, Machine Gun Kelly, Flo Milli, Jay Pharoah, Kehlani, Polo G, Nile Rodgers & Chic, Mumford & Sons , Child Laroi. Wu-Tang Clan, SWV and more.

“Icecream is excited to announce an exclusive collection of Icecream x Doodles pods, first released in the Doodles pop-up in Something in the Water 2023,” said Greg Locsin, Icecream’s Web3 creative director. “Designed in partnership with Doodles artist Burnt Toast, this capsule takes our iconic Icecream graphics and characters and reimagines them in the Doodles universe.”

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