Raye on SZA’s DMs Switching, Touring & New ‘Flip a Switch’ Video

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nowadays, rail is to spend more time than anywhere else in hotel rooms, tour buses, and stages. “Nothing means anything until I get on stage,” says the Ghanaian British singer-songwriter. Variation. “I really feel at home there, so grateful for every little moment.”

Today, Raye is announcing the addition of North American and Australian dates to the “My 21st Century Blues World Tour” title, which includes stops in Europe and the United Kingdom, in support of her latest album, “My 21st Century Blues.”

Released in February, the LP was Raye’s long-awaited and hard-earned debut album after years of co-writing hits with various stars including Beyoncé, Ellie Goulding, Charli XCX, John Legend, and Rita Ora. On her own album, Raye enjoys artistic freedom as an independent, independent artist, leaving the confines of her old record label and signing a new deal with Orchard’s Human Re Sources.

After wrapping it with a string of dates Kali Uchis – along with a list of his own headline shows – Raye now supports SZA On the sold-out “SOS” arena tour in Europe and the UK. He will return to North America for 24 appointments starting September. 29 will continue in Washington, D.C. and New York City, Chicago, Toronto, Atlanta, Nashville and more before the tour ends on November 7 in Los Angeles.

Joining him in the US, Europe and the UK is Raye’s own sister, who has recently made her solo artist debut, Definitely.

Below, Raye lifts the curtain on her animated show by deciding to appoint her father as her new manager and showing how getting into SZA’s DMs led to their opening concert.

This year will be a year for you to really hit the road, how do you feel?

I love shows. I love performing live. I feel like nothing means anything until I’m on stage on these tours. And support rounds can be really tough because you have to work hard to win the crowd. You want to bring a few people there for the trip.

I was really surprised at how well received and how beautiful I was. [Kali’s] Audience It’s been a busy year, lots of shows but I love it.

How did your opening place for SZA come about? What is the relationship there?

I actually went into their DM and kind of asked [laughs]. It was actually crazy because he told me he was listening to my album… It’s crazy. You don’t even realize who is taking the time to listen to your music… That’s a huge compliment.

You will also be recording a live album at the Royal Albert Hall this September…

This is a top achievement for me! Nonsense. I understand why many people don’t choose [record live albums], it’s not terribly expensive or money-making thing… that’s for sure, but I have to remember or remind myself – often even on a day like today – that I want the decisions I make to be for the sake of art. I want to make art that excites me, and live music does just that for me. In today’s music climate there is more and more notion of lack of analogue. Even how I specially created it and I have always dreamed of doing a show with a full orchestra to celebrate live music and capture it in one of the most iconic venues ever… Royal Albert fuck Hall, once as Adele aforementioned.

I’m definitely putting a lot of pressure on myself, but it should be great. It has to be the best performance I’ve ever done in my life… or it would be a shame.

Your team has come a long way in terms of your artistic freedom – your father is your manager Now. How did this change happen?

I am really lucky. All of my sisters are technically into music: my two younger sisters are both professional songwriters and the youngest has signed a recording deal with Epic Records. It made sense for our family as a whole to be immersed in music. A decision we made collectively a while ago… I had a former manager for a while, and he didn’t work out, and I remember being in a situation where I was really lost in a sense. I went to my dad for what I thought would be a temporary help, but it worked out really well in the end.

He is truly a rare man – He has no ego. For example, I’m aware, I have an ego! But it doesn’t. He always stood out, entering and specializing in companies he knew nothing about. That was the purpose of his life, even though he was working at a job he didn’t like. He was also in a band when he was younger.

God swiped it really well, actually, because [my father] finally got all the tools to do the job really well. He looks after me and all my sisters. And we have a very nice team. Now my mom is part of the vibes too – she just left the NHS. So it’s really quite a family affair now. There was a point in my career when I saw my family maybe once in a whole year… I was a shell of myself and I wasn’t doing well, and this industry can be really complicated. In the worst times, your family matters.

When you think of 2021 compared to where you are now – not just in your career, but as a person – what considerations come to light?

All the doors that open for me are amazing – making a Tiny Table? It’s like one of the highest honors. 2021 Raye would probably never have believed this would be possible. Not as it is and… Now that I’m on American television, things are opening up for me at home too. I feel truly affirmed in my desire to be a musician.

When it comes to new releases, do you save or cash out the unreleased songs you’ve accumulated over the last few years?

I do strokes and stay creative, but I’m also a total studio babe. I’m not used to being a touring artist so it took some getting used to. I’m in a place of total creative freedom… but that’s how it’s been since I’ve been independent. But I was also listening to some of my old songs the other day and I was like, “Damn! There are good things here.” I’ve done a few rock songs before and I’m heavily inspired by jazz – this is probably the genre I play the most.

How did you and Coi Leray connect to collaborate on “Flip a Switch”?

Collaborating is always a really inspiring process for me — I really love hearing another artist’s perspective on something I’ve created and Coi is so fearless. I really appreciate how confident she is in how to promote herself, especially on social media – like, if she likes a song, it’s like, ‘I’m going to post like three times this week and I don’t care’. .’ He had the perfect energy for the song and recorded his lines in February, just before my album came out.

Do you find it easy to create the visual, creative equivalent of your songs?

I think some things are visually clearer than others. For “escape from realityFor example, I immediately understood what I wanted the image to be, where it should be set. He also spoke from a very honest place. I wanted to go back to that club where I spent so many nights, and that’s “ice cream manI knew exactly what I wanted the image to be. “Flip a Switch” was kind of challenging because it was such an old song… I wrote it when I was 17-18. It wasn’t nearly as clear to me as the others.

We want to tell a story with this album. And this song has 808s and bad bitch energy, so I wanted to find the best way to capture that in the visuals. You are protected in the music – you can tell your story the way you want and decide how it feels.

Do you have any visual or musical ideas about what your next period will be like?

It will be really interesting. It’s complicated because I’m in my “21st Century Blues” zone and there’s a long time between that album and now, so it’ll be interesting to see… how do they come together and what ideas would be confused if there were too many? do they sound similar or if they are completely different? I have no idea. We’ll find out when I decide when is the right time to dive into it.

This interview was edited and summarized.

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