Roku reinvests in the original series and increases its volume and announces the new season of the series “”.The Great American Cooking Show” and an unscripted comedy featuring the singer-songwriter charlie puth Among the shows coming to the Roku Channel.
Content announcements from Roku’s 2023 NewFronts rollout – coming on Day One of 2023. WGA writers’ strike – were unscripted/reality formats. Also at the event in New York on Tuesday, the streaming platform unveiled a number of new advertising solutions, including sponsorships for the popular Roku City screensaver.
The company announced that it has renewed its reality competition series “The Great American Baking Show” for Season 2. News, Paul Hollywood, Prue Leith, Ellie Kemper and Zach Cherry (pictured above, left) on the Roku Channel. Produced by Love Productions USA, “The Great American Baking Show” aired for five seasons on ABC as a spin-off of the original hit “The Great British Baking Show” before being picked up by Roku last year. streaming company before bought the US rights to dozens of episodes in the “Great Baking Show” series for a FAST channel. Roku will also be bringing back the holiday special of “The Great American Baking Show,” which will debut this upcoming holiday season, featuring brand new celebrity bakers.
According to Roku, “Charlie Makes a Record” (working title) is an unscripted comedy series that takes stories from his real life and “upgrades them to borderline surreal scenarios” to show “an entirely different side of Charlie and his talents.” The series will follow Puth as he writes new music and tries to balance stardom with a normal life … all while “trying to quiet the crippling sense of loneliness that runs through his head”. Scout Productions is producing the six-episode series. David Collins, Rob Eric, Renata Lombardo and Michael Williams are executive producers alongside Charlie Puth, his sister Mikaela Puth and Ty Stiklorius.
Additional original announcements:
- Roku revamped “Honest Renovations” Home renovation original series for Season 2 hosted and executive produced by Jessica Alba and Lizzy Mathis. In the show, Alba and Mathis help deserving families overcome parenting challenges through renovating and transforming their home space. Summit House and 3 Arts Entertainment are producing the series.
- Roku ordered “Side Scams” A documentary series produced by Reese Witherspoon’s Hello Sunshine (which is part of Mum Media) with Ally. The five-episode series stars Emma Grede, co-founder and CEO of Good American, and Skims co-founder, who also serves as executive producer. In the show, the two investors each guide three aspiring entrepreneurs who want to turn their “side businesses” into sustainable businesses. In the end, each investor decides whether they want to invest large sums of cash in the business, while side scammers finally decide whether to quit their day job.
- Roku reunites with Hello Sunshine and Zoë Saldaña’s Cinestar Pictures for a no-script movie “Let’s meet in Rome” It is the second film in the reality romantic comedy series after “Meet Me in Paris”. The 90-minute sequel will feature a new group of young women looking for “love like in the movies.”
- Roku ordered “Special delivery,” A cooking quiz show that tests chefs how well they can prepare meals for home delivery. The six-episode series is produced by ITV America’s High Noon Entertainment and Ready Set Go. High Noon executive producers Scott Feeley and Adam Sher; Donray Von and Meredith Sandland serve as executive producers of Ready Set Go.
Other Roku originals featured in the presentation included the previously announced Roku originals. “Carpe DM with Juanpa” featuring Mexican social media star Juanpa Zuritaand “Celebrity Family Cook Off” (working name) produced by Sofia Vergara and hosted by her son Manolo Gonzalez Vergara.
“Combining the power of the Roku platform with the powerful storytelling of our top global creative partners has made Roku originals an unmissable TV for millions of publishers,” said David Eilenberg, head of content at Roku Media. “We’re excited to delight our viewers with new premium original series, and we’re proud to continue the original Roku stories that audiences already love by bringing a few series back for more.”
“WWE: Recruits”, “Kevin Hart’s Muscle Car Crew”, “Morimoto’s Sushi Master”, “Match Me in Miami”, “Reptile Royalty”, “Lincoln Log Masters, ” “Marriage Agreement”, “News Reader”, “Die Hart” and “Chad.”
At NewFronts, the company announced that the Roku City brand experience will allow marketers to purchase a sponsorship space in the screensaver. This summer, McDonald’s will be the first brand to sponsor Roku City, according to the company. The company says the screensaver is used by around 40 million active streaming accounts.
Roku also announced new brand sponsorship opportunities for two content verticals, home and garden and sports, which compile content from multiple sources on the platform’s home screen. In addition, the company has launched new AI-powered contextual ads for shows and movies on the Roku Channel, which uses AI to search the Roku library for “iconic plot moments” that match a brand’s message and place ads in real time.
During the presentation, Roku highlighted commerce solutions that provide data measurement to advertisers in partnership with retailers and marketplaces such as Instacart, Best Buy, Cox Automotive, DoorDash, Kroger, and Walmart. The company also called first access guaranteeIt was announced last month, and Roku is begging customers that its campaigns will reach more TV households than the average show on the top five cable TV networks.
Roku noted in 2022: TV broadcast surpasses cable viewing for the first time (according to Nielsen). In the first quarter of 2023, Roku reports flows per active account reached a record level of 3.9 hours a day.
“We are uniquely positioned to make brands unmissable on TV because Roku isn’t fighting for turf in streaming – we has grass,” said Alison Levin, Roku’s vice president of advertising revenue and marketing solutions.
Roku hosted the New Fronts presentation at the Chelsea Factory in Manhattan.