Step aside, concert tee.
Snoop Dogg he wants to sell his fans an NFT that promises owners exclusive access to updates from the rapper’s life on tour starting in July. The Snoop Dogg Passport Series is touted as the first “emerging digital tour collectible” worth approximately $45 USD or 0.025 ETH (Ethereum cryptocurrency). snooppassport.xyz.
Passport NFT will provide continuous behind-the-scenes video and footage uploaded by Snoop and his team. Snoop will also be promoting Snoop Selects, a curated collection of work by outstanding NFT artists, which will be distributed free of charge to all Passport holders, starting its summer tour on July 7th. The first batch of Snoop Selects artists includes: common cold, Terrell Jones And alien queen.
Additionally, fans who purchase a Passport NFT will be given access to future Snoop Dogg discounts, playlists, the ability to purchase merchandise and event tickets, and more.
“With the Passport Series, I can give my fans the opportunity to travel the world with me – no one has ever done that,” Snoop Dogg said in a statement. Variation. “I have always been a pioneer and digital products are part of the future. I hope other artists will see what I am doing and continue to innovate on their own.”
Snoop Dogg Passport Series technology was created in partnership with NFT development studio. Temporary Laboratorieswas founded in 2022 and is headquartered in Denver. The deal was brokered by WME, which counts both Snoop Dogg and Transient Labs as customers.
“Having the opportunity to engage one of the world’s greatest artists with fans in such a creative and engaging way is a fantastic representation of what we are all about at Transient Labs,” said Chris Ostoich, COO of Transient Labs.
Watch the sizzling reel for the Snoop Dogg Passport Series: