Snoop Dogg There were some election words about the “lousy” streaming models that caused the Writers Guild of America to go on strike for compensation.
“[Artists] In a panel with Shirley Halperin on Wednesday, Snoop said, Variation‘s executive music editor and Gamma’s Larry Jackson, panelist and business partner. “The authors are stunning because [of] stream, they can’t get paid. Because when it’s on the platform, it’s not like it is at the box office.”
He continued, “I don’t understand how you make money on this shit. Can someone explain to me how you can listen to a billion and not get a million dollars?… That’s the main problem with most of us artists, we make big numbers… but it doesn’t add to the money. Like where is the money?
Much of the talk that took place at the Milken Institutes Global Conference revolved around Jackson. newly launched Gamma business and significant investment in its digital distribution arm Vydia, which gained a foothold in Africa in 2017 and is planned to be rebranded as Gamma Distribution in the coming months.
Gamma’s entry into Africa and the Middle East includes the appointment of Sipho Dlamini as the new head of the regions. He served as CEO of Universal Music South Africa and Sub-Saharan Africa, most recently serving as general manager for four years. Naomi Campbell was also appointed special counsel for Africa and the Middle East.
Gamma’s partnership with Snoop includes exclusive rights to market and distribute the Death Row Records catalog. “Snoop could have gone to any three [the major labels]… However [he] It was to be paid twice a year. but now [that Gamma] We have a financial analysis board, we pay Snoop monthly,” Jackson told the room.
Jackson also drew attention to the issue of royalties and publications on YouTube Shorts. “Currently, as a distribution company, we get about 5 billion streams every month on all platforms around the world… in fact, we had our best month ever for the third month in a row on Spotify and Apple in April… 500 million of these streams are via YouTube Shorts When I heard Alphabet’s earnings report last week and talked about how much they want to accelerate the growth of YouTube Shorts, it made me a little worried.”
“Guess how much money we’re making for these 500 million streams from YouTube Shorts?” Jackson asked the crowd before revealing it was $16,000.
Snoop’s response? “YouTube, you sons of bitches have to break bread or pretend to be dead.”
On the subject of AI and music, Jackson said there are “many useful ways to take advantage of it”, such as “predictive data insights” that let users know how many artists are producing per hour – “that’s not something we’re going to do. It’s possible to get it from DSPS,” he said.
Elsewhere, Jackson recalled the early days of internet publishing in 2014 and 2015. “We started working with Drake and the Weekend, and it was really hard to convince people that broadcasting was going to be the new medium,” he said. “But Drake and The Weeknd believed it, and at that point, with Drake, it was really like Michael Jackson making his MTV debut in 1982 – It was a game changer.”
Snoop has also given a number of teasers about his role in MGM and his on-screen projects, including Amazon’s upcoming sports comedy ‘.the oppressed,” and his upcoming biography with Universal Pictures. When asked about unscripted entertainment, Snoop slyly confirmed that it was being worked on as well.
“We planned it to swing and roll… I think after the strike,” he said.