AWAL, the music distribution company owned by Sony Music you started India and South Asia following the acquisition of OKListen, a digital music platform for independent artists and labels.
Based in Mumbai and supported by sony music India, AWAL It will offer a range of services to independent artists in the region, including global marketing, creative, sync and brand partnerships, radio promotion and distribution, as well as access to real-time music analytics.
Vijay Basrur, who founded OKListen as India’s first domestic digital distribution service in 2012, has been appointed as AWAL’s head of India and South Asia, reporting to Lonny Olinick, CEO of AWAL, and Vinit Thakkar, managing director of Sony Music India.
OKListen works with over 4,000 musicians across India, including leading independent artists The Local Train, When Chai Met Toast, Bipul Chettri and Sanam.
AWAL was founded to offer a modern approach to the traditional recording business by providing artists with all the resources and expertise of a global record label, while allowing them to retain ownership and control of their music. Internationally, the company’s staff ranges from emerging artists to world-renowned artists such as Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle and Lizzy McAlpine. . . It has offices in London, New York, Paris, Toronto, Los Angeles, Stockholm, Sydney and Berlin.
Olinick said: “The independent music community in the region is full of potential. Together with Vijay, I look forward to AWAL becoming a true creative hub for independent artists from India and South Asia.
Thakkar added: “Together with Sony Music, AWAL offers artists at any stage of their careers an exciting and comprehensive offering, putting the artist first and in control of their own future, and providing more opportunities to showcase their music to fans around the world.”
Basrur said: “AWAL is already known in the region for helping artists at any stage of their careers. I look forward to bringing AWAL’s expertise and global reach to our creators and developing the next stage in their careers.”