17-time Grammy winner “Music’s building blocks belong to us, the people”old BBC. “There will be a war in the next few years where we have to defend our human capital against artificial intelligence.”
The use of AI is increasingly common in music, and UK creative industry chiefs last week called for regulation in the industry. Recent high-profile use cases include: David Guetta uses artificial intelligence technology adding Eminem’s “voice” to one of his songs; and apparently artificial intelligence The ‘collaboration’ between ‘Drake’ and ‘the Weeknd’ goes viral and later removed from music publishers following copyright complaints.
“It’s like the way I watch a movie with CGI. It doesn’t affect me at all,” Sting told the BBC.
“When I see a computer-generated image, I get bored immediately. I guess I would feel the same way about AI making music,” added the “Every Breath You Take” singer. “Maybe it works for electronic dance music. But for songs that express emotions, I don’t think I’ll be impressed.
UK Music CEO, Jamie Njoku-Goodwin, assisted a UK parliament’s science, innovation and technology committee last week to investigate the governance of AI in the music industry, where AI is particularly useful for copyright infringement, audience analytics and business models, but when it comes to productive AI. There was “much more concern”.
“Tools are useful, but we have to use them,” Sting said. “I don’t think we can let the machines take over. We have to be careful.”
Sting was speaking to the BBC before being accepted as a Fellow of the Ivors Academy on Thursday. He became the 23rd Member to be accepted by the Academy in its 79-year history, and past nominees include Peter Gabriel, Paul McCartney, and Kate Bush.