The 1995 dystopian cyberpunk epic “Ghost in the Shell” follows Motoko Kusanagi, a cyborg with a technologically augmented human brain. Influential Japanese artist Hiromasa Ogura was behind the artistic direction of the cult classic – he also designed the cover art for the producer. dirty‘s full-length debut album “Data.” Anime is one of the Puerto Rican hitmaker’s favorites because of its dark, moody aesthetic and message of individuality in a high-tech world.
Ahead of “Data”‘s debut on Thursday, Tainy released a series of photos outlining the concept behind the 20-track album featuring more than 20 artists. Here’s just the tip of that iceberg: Bad Bunny, Daddy Yankee, Arca, Four Tet, Skrillex, J Balvin, Feid, Myke Towers, Marias, Ozuna, and E.Vax from Ratatat.
In his own words: “Human interaction is disappearing in our world. Organic connections, nature and the way we communicate are replaced by technology. With the technology at hand, I decided to create an android named Sena. I will bring them to life with songs encoded with ‘Data’.”
Like a movie, Tainy’s feature-length debut features several easter eggs hidden in her packed catalogue. Track 15, Julieta Venegas and Bad Bunny’s chart-topping 2021 collaboration, “Lo Siento BB:/”, was released with a music video that allowed fans to see the pink-haired Sena for the first time. Similar greetings were given in the music video for the 2022 single “Sci-Fi” featuring reggaeton star Rauw Alejandro.
The recording was completed in three years, but the idea of creating a collection with a long list of his favorite friends had been a lifelong dream for Tainy, alias Marcos Efraín Masís Fernández. He is the architect of the new wave of reggaeton that has spread all over Latin America and the USA for years.
He started producing hits when he was young, creating one-of-a-kind rhythms for the production duo Luny Tunes, which opened the first door to opportunity. Getting better with time, Tainy has developed an impressive repertoire with the support of urban icons such as Wisin y Yandel, Daddy Yankee and more.
Artist Tainy is a storyteller, and the diversity of “Data’s” guests was the mainstay of the plot. “I wanted to pay tribute to some of the first artists who gave me a chance,” Tainy says. Variation. “Daddy Yankee has always been one of the best artists for me, at the time he was working on his own project and he was like, ‘I know, you’re doing your own project too, so if you want to finish it, he should be in it. the next few days,’ because he’s retiring. But it feels great to give me a chance to figure it out and make my piece even better… Many of these artists have really inspired me – even before I started making music. They gave me many opportunities to trust me. To me this is ‘Data’; everything that represents me, who I am, and my journey.”
Grammy-nominated Venezuelan producer Arca, known for his flawed and experimental style, and emerging artist Álvaro Díaz are some of the more modern names on the list. The second is Lex Borrero’s Neon16 company, which is an artist and self-started in Tainy. During his long career, Borerro served as executive, publisher, and A&R, and was vice president of Roc Nation and Roc Nation Latin. Now, he and Tainy lead a small team of artists, songwriters and producers who write hits for Latin music’s brightest stars.
The set also includes a new track from Bad Bunny and Tainy, which shines together on numerous hit songs, including the commercially successful bilingual version of “I Like It” with Cardi B and J Balvin.
“[Bad Bunny] the best artist in the world right now,” says Tainy, praising his friend’s global achievements. “Other than that, we have a great connection in a creative way… the kind that we don’t really have to go back and forth to feel like we disagree. We just feed off each other to make what we feel look great to us. That’s something that I’ve really absorbed from working with him – as if you know you’re giving 100% whenever it feels great… that’s what has a connection with the audience.
Securing talent was literally a job on the map. Tainy recorded most of “Data” in Latin entertainment hub Miami, but also pursued traveling artists in Puerto Rico, Mexico, Spain, New York and Los Angeles. If it were up to him, Tainy would have flown all 30 contributors to Kyoto, where he spent three months putting the finishing touches on his record.
Tainy had a clear goal with his debut album: He would need to find the right voice to define this project from his previous work or “whatever I do next”, and the same goes for any artist that will become it. part of it,” she says. “I knew doing a project with so many different artists would be difficult in terms of cohesion. For me, the music would be the thing that ties it all together – like a certain sound or ambiance – and it’s the little details like the breaks I included and the transitions that made each piece feel like it came from there. World.”
Tainy also challenges her collaborators to try new sounds. An alternative indie rock band that’s an angel to a singer, The Marias pops up on a hardcore reggaeton beat and Alejandro takes over an EDM beat co-produced by electro monarchs Four Tet and Skrillex, one of Tainy’s biggest inspirations and good friends Four Tet and Tainy, via Skrillex, finally met backstage when they and Fred were making the headlines of Again Coachella. There, he signed a sampling deal with Four Tet’s “Lush” for “Volver” with Rauw Alejandro.
“Being a producer who normally works on certain aspects or things that artists convey to me is a very different ball game. Being responsible – it’s completely different,” he says. “It taught me a lot about my role as a producer, my relationship with music, and where the music industry is today. My relationship with artists is incredibly valuable. And sitting here with the finished product… brings me back to my 14-year-old self. After many years of living with this just as a thought, I’m finally starting to do this. Now, whatever it is, I’m ready for the next phase.”