Thanks to a rising output by “Folklore: Long Pond Studio Sessions” Taylor Swift now they have three albums in the top 10 Billboard 200only on vinyl Record Store Day All 75,000 copies available were sold privately and ranked #3 during the week. The double LP version joins Swift’s other two top 10 albums as of last week: “Midnights” at #4 and ‘Folklore’ at #10.
Swift is the first artist to achieve this feat since 2016, when three of them entered the top 10 after Prince’s death. Billboard. It’s also a rare achievement for a female artist; Whitney Houston became the first woman to have three albums in the top 10 in 2012.
One thing’s for sure: Swift won’t be hitting three peats on next week’s Billboard charts. “Folklore: The Long Pond Studio Sessions” was released in the US as a limited edition of only 75,000 units for Record Store Day on April 22… with 75,000 sales as reported by Luminate. This means that there will be no more copies listed for “Long Pond Sessions” in a second week, whether or not there are a few rambling copies that may have been accidentally left in a warehouse or otherwise held back by retail.
The album had a global print run of 115,000, with 40,000 copies left to sell outside the US.
Unusually, the soundtrack for “Folklore: The Long Pond Studio Sessions” was released digitally in late 2020, although the album did not chart as a separate title until this week. That’s because the tracks counted as part of the deluxe edition of the original “Folklore” album in the digital realm, and likely will continue to be so after this week. The LP exclusive to “Long Pond Studio Sessions” marked the first time the material had its own code to be tracked as a separate release.
The double LP release is Swift’s 14th top-ten album… and will soon break the record for being the only Swift album to spend just a week there.
The LP-exclusive release of “Long Pond” caused some panic among Swift fans; some real-world stores sell their stock as soon as the doors open on Record Store Day, while others that place an order or can. obtaining hundreds of copies managed to keep the title on the shelves until late afternoon. According to the rules of participating Record Store Day outlets, online sales of the album were not allowed until the next day, at which point very few tracks were out of stock.
With 75,000 units available in the US, there was slightly less hysteria about buying the album than there was for a similar Swift item on the previous Record Store Day, when he released a 7-inch single featuring two versions of the song “The Lakes” in April 2022. ” ,” one of which was only available in digital form. The single was printed in just 7,000 copies, being so limited that many stores held sweepstakes for a handful of purchase opportunities that went into stock.
In the hours and days immediately after the RSD title went on sale, prices skyrocketed to triple digits on resale sites where it was marked at a price point of around $50. Prices have calmed down lately; While most of the offers on eBay are still in the $100-$150 range, the album is also recording some auction sale prices in the $90-100 range.
“The Long Pond Sessions” is an unofficial soundtrack for the Disney+ special of the same name releasing in 2020, and the LP version is affixed with the streaming platform’s logo. At the special, Swift met co-writers/co-producers Aaron Dessner and Jack Antonoff at a recording studio to make simplified versions of the same songs featured on “Folklore,” which was recorded and released in the first months. .. the pandemic that at the time Swift and her collaborators were working remotely.
In other stats of Swift albums in the top 10 this week, “Midnights” took 4th place (same as last week’s position), with 62,000 album-equivalent units containing a formulation for streaming as part of that number, and just “Long Pond”‘s 75,000 not the pure sales he relies on to reach . The same goes for “Folklore”, which dropped to #10 with 36,000 units (up a notch despite the increase in units).
The only releases during the week to surpass “Long Pond Studio Sessions” are Morgan Wallen’s “One Thing at a Time”, which recorded its eighth consecutive week peak at 149,000, most of which can be attributed to listens, and was BTS member Suga’s debut under the same name. . The feather of Agust D, who debuted at number 2 with 140,000 units.
Suga had the highest real album sales of the week, selling 122,000 copies. But with those sales coming in CD or digital form, Swift had no problem taking the title of the week’s top-seller (and the best LP sales of any album so far in 2023), with 75,000 copies.
Results for other RSD 2023 titles have yet to be reported, but none have been released in more than 15,500 in the US for Pearl Jam’s “Give Way” live album. Most Record Store Day-specific editions are under 10,000 editions.