The Weeknd Partners With Blue Bottle For Samra Origins Product Range

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Weekend today it connects with its Ethiopian roots by forming a new partnership with Blue Bottle Coffee, which has launched a product line called Samra Origins, named after the artist’s mother, Samra.

“Ethiopian culture is an important part of my identity and I am proud to be working with the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values ​​and, of course, coffee,” The Weeknd said in a press release. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience has helped shape my sense of community and has always taught me to respect my roots.”

Read more: The Best Coffee Subscriptions to Gift in 2023

The line of coffee products will officially launch on May 9 with the limited edition of the Exceedingly Rare Ethiopian Wolde Faye Koricha COE #7, a mono-origin blend that spans centuries of tradition uncovered and perfected by Ethiopian coffee farmers. its processing method. It will be available for purchase for only $65. samraorigins.com.

Blue Bottle will launch its whole bean blend later this summer, in bags that will also be available as a cold brew variation online and at select Blue Bottle cafes in the US.

in a special statement VariationThe Weeknd added: “Samra Origins combines my passion for giving back with the love of my ancestors. Ethiopia is the birthplace of coffee, and I know Samra has captured that quality while emphasizing Ethiopia’s special place in my story.”

Shop Blue Bottle’s Samra Origins starting May 9:

Blue Bottle Samra Origins 65 dollars buy now

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