If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Weekend today it connects with its Ethiopian roots by forming a new partnership with Blue Bottle Coffee, which has launched a product line called Samra Origins, named after the artist’s mother, Samra.
“Ethiopian culture is an important part of my identity and I am proud to be working with the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values and, of course, coffee,” The Weeknd said in a press release. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience has helped shape my sense of community and has always taught me to respect my roots.”
The line of coffee products will officially launch on May 9 with the limited edition of the Exceedingly Rare Ethiopian Wolde Faye Koricha COE #7, a mono-origin blend that spans centuries of tradition uncovered and perfected by Ethiopian coffee farmers. its processing method. It will be available for purchase for only $65. samraorigins.com.
Blue Bottle will launch its whole bean blend later this summer, in bags that will also be available as a cold brew variation online and at select Blue Bottle cafes in the US.
in a special statement VariationThe Weeknd added: “Samra Origins combines my passion for giving back with the love of my ancestors. Ethiopia is the birthplace of coffee, and I know Samra has captured that quality while emphasizing Ethiopia’s special place in my story.”
Shop Blue Bottle’s Samra Origins starting May 9: