Warner Chappell Music has announced the appointment of Rachel Jacobson to the newly created role of senior vice president of creative sync. Reporting to department EVP Rich Robinson, Jacobson will oversee a new team that’s solely focused on sourcing and developing songwriters for creative opportunities in sync, according to announcement. She will be based in Los Angeles; as part of the move, the team’s Talia Rubino and Margo Dorfman will report directly to Jacobson.
Robinson said, “We’re reimagining our approach to the creative side of sync at Warner Chappell to better align with the rapidly evolving media and streaming landscape. Rachel is deeply engrained in the TV, film, and advertising worlds, with strong ties to the songwriting community, making her the ideal leader to help us recalibrate our creative offerings and double down on writer development for sync. I’m thrilled to have her join us for this new chapter.”
Most recently, Jacobson has a five-year stint as Head of Sync and Artist Relations for the Paris-based Because Music Group, with highlights including placements for a remix of Justice’s “Genesis” for a final scene in “John Wick 4”; music and choreography from Christine and the Queens’ “Tilted” in FX’s “Better Things”; Amadou & Mariam’s “Sabali” in a worldwide Coca-Cola spot; Fine Young Cannibals’ “She Drives Me Crazy” in a T-Mobile Superbowl campaign; and a rework of Justice’s “Heavy Metal” by SebastiAn for Bungie’s Marathon video game reveal. Prior to her work with Because, Jacobson was part of the creative licensing team at Songs Music Publishing and Atlantic Records.